Excellence Cars is the authorized Volvo dealer who fully understands the importance of the time of his clients, the showroom being located in the center of Bucharest, in the Unirii Square area. Excellence Cars has recently appeared among Volvo dealers, having the launch event in June 2018. The client's desire was to make this new dealership as widely known as possible, while increasing the possibility of sales.
The purpose we started was to create a community of potential Volvo customers, to increase awareness and to transmit the information of the launch of the new dealer right in the center of the capital as much as possible. Also, a very important goal is to keep the engagement with the people who liked it, even after the end of a campaign. Thus, taking fans closer and giving them quality content and consistently relevant, they go from simple viewers to potential customers.
In order to reach the stated goal, awareness campaigns were implemented, resulting in an increase in the number of likes on the Facebook page, campaigns to increase traffic on the site, establishing some main criteria after which they were planned: the location of the showroom, the models existing in stock, cars that have obtained important titles, different discounts applied. All the campaigns were built and thought around the strengths and values of the customer and the main topic of sales, respectively: Volvo vehicles. The campaigns were alternated and depending on their importance, they were implemented over a certain period of time and with a certain posting rate. They were divided into: visuals, videos, Facebook Ads, Google AdWords.
- Strategy Development & Planning
- Graphic Design
- Video & Photo Production
- Google AdWords
- Paid Media
- Analytics Management
Following the campaigns implemented, over a period of about 5 months, there was an increase from 0 to 17,000 followers, the traffic on the site recording growth with 73% . Also the percentage of sales rose with 21% .